Analytics.
The monthly affiliate report: twelve metrics that support decisions
The structure of the monthly report by sources, GEO, FTD, confirmation, costs, NGR and experiments without overloaded dashboard.
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Affiliate resources: traffic, models and analytics
Traffic, terms and numbers. Two areas of expertise, one attention to detail.
60 articles
Product analytics
A/B testing in an affiliate project: distinguishing a win from noise
Understandable A/B test methodology: Hypothesis, one major variable, metric, segment, and reasons why an early leader might lose.
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SEO
Internal linking for affiliate sites: connecting pages by meaning
A practical scheme of internal links between commercial pages, articles, authors, and tools without the occasional “Read Also.”
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SEO
Affiliate content for Google: useful pages versus thin content
How to add real value to an affiliate page: your own calculations, comparisons, tools, authorship and clear structure instead of retelling the offer.
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Responsible marketing
Responsible iGaming marketing: promises to avoid in creative assets
Practical principles of advertising wording: age restrictions, lack of guarantees, transparency and verification of the rules of the site.
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Partner communications
Writing to an affiliate manager: a brief that saves repeated follow-ups
The template of a meaningful first message to the manager: source, GEO, volume, model, analytics and questions on conditions.
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Partner models
Hybrid: finding the break-even point for the fixed component and RevShare
The break-even point formula for Hybrid with a illustrative example, scenario comparison and margin for fluctuations in traffic cost.
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Unit economy
Negative carryover in RevShare: its effect on the following month
We clearly explain the negative carryover, show two conditional scenarios and a list of questions before the launch of RevShare.
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Partner models
CPA: how KPI, hold and cap affect the effective rate
Explain how KPIs, holdings, and caps affect the actual CPA economy and why they need to be fixed along with the bet.
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Creative.
Seasonality and promotions: separating external growth from optimization
How to separate the effect of promo, calendar and changes in demand from the results of creative or landing.
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Performance
SEO, paid media, social and influencers: comparing traffic sources
Comparing four sources on test speed, control, cost, horizon, and analytics without trying to name one channel universally the best.
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Product analytics
Traffic segmentation: source × device × GEO without an unwieldy spreadsheet
How to build useful segments, not break data down to noise and find the real reasons for conversion drawdowns.
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Analytics.
Cohort analysis for affiliates: comparing users of the same age
A simple cohort analysis of FTD week, source and GEO: how to compare retention and RevShare on the same horizon.
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Unit economy
Payments and FTD: investigating conversion losses without guesswork
How to separate the problems of traffic quality from friction at the payment stage and what cuts to look at when registration drawdown → FTD.
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Product analytics
Mobile conversion: what to check when desktop performs better
Checklist of mobile landing page: speed, first screen, shapes, clickability, keyboard and real devices.
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Creative.
Creative fatigue: separating the creative problem from bids and landing pages
Signs of creative fatigue, comparison of metrics before and after burnout and options for updating the creative hypothesis.
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Launch.
Affiliate campaign launch checklist: twenty checks before the first click
Practical pre-launch checklist: terms, GEO, links, tags, postback, creatives, mobile validation and analytics plan.
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mediaabing
Media buying unit economics: calculating an affordable cost per FTD
Formulas for media buying: cost per FTD, approval rate, income per confirmed action and stock to break even.
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Quality of traffic
Traffic quality: twelve signals to check before scaling
Signals of abnormal or weak traffic: strange time patterns, same behavior, low depth, and funnel divergences.
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Retention
Retention and LTV: why a cheap FTD can become expensive
How to evaluate the quality of the audience after the first deposit and why the cost of FTD without retention and LTV gives an incomplete picture
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Integration
Tracker and affiliate platform discrepancies: an attribution checklist
Checklist for discrepancies between tracker, analytics and partner platform: time, redirects, deduplication and event definitions.
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Integration
S2S postbacks: configuring and verifying conversion reporting
Clear postback analysis: what identifiers to transfer, how to test the event and where to look for the cause of discrepancies.
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Integration
UTM and SubID: a tagging structure that will still work next month
The practical scheme of UTM and SubID for affiliate campaigns: how to separate sources, GEO, creatives and not lose data when scaling.
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Creative.
Creative testing: comparing distinct ideas rather than similar banners
Creative testing framework: communication angles, variables, metrics and signs of burnout without chaotic banner production.
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SEO
SEO content clusters: moving beyond a collection of unrelated articles
How to build thematic clusters, link commercial and information pages, and not turn a blog into a set of unrelated SEO texts.
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Product analytics
Landing page testing: seven hypotheses for a focused experiment
Seven easy-to-understand hypotheses for partner landing page testing and a schema that helps you understand the reason for the conversion change.
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GEO
Localizing for RU, KZ, UZ and AZ: what changes beyond the country name
A practical approach to campaign localization for Russia, Kazakhstan, Uzbekistan and Azerbaijan: language, creativity, landing and analytics.
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Analytics.
Click → registration → FTD: finding conversion losses in the funnel
Step-by-step diagnostics of the affiliate funnel: how to separate the problem of creativity, landing, registration and the stage of the first deposit.
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Partner models
CPA, RevShare or Hybrid: comparing the models in three scenarios
We compare CPA, RevShare and Hybrid not by slogans, but by cash flow, risk, horizon and conditional scenarios.
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Partner models
RevShare and NGR: calculating affiliate revenue without confusion
We analyze the RevShare formula through NGR, show conditional examples and explain what deductions and rules need to be clarified before launching.
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News and competitions
Wind Partners 2026 competition: the $10,000 prize pool, rules and prize allocation
The terms of the Wind Partners competition from August 5 to October 5, 2026: 20 prizes, the 100 FTD threshold, the LuckyBear and Sneket offers and the allocation of the $10,000 fund.
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UX and conversion
Casino UX and conversion: what affiliates should check before sending traffic
How to evaluate a user’s journey from the first screen to sign-up and deposit: the mobile version, forms, navigation, and points where audiences are most often lost.
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GEO and localization
Localizing iGaming traffic: adapting a campaign to its market
Why translation is only the first layer of localization We analyze the language, currency, payment context, devices, trust and offer structure for different GEOs.
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Content and trust
New iGaming brands and cold traffic: building trust without inflated promises
What should the partner explain when the user sees the brand for the first time: conditions, the source of the offer, restrictions, support and a clear path to the target action.
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affiliate marketing
iGaming affiliate marketing without the myths: the numbers that matter
Discuss the typical expectations of beginners: why a high percentage, cheap clicks, a big bonus and one successful test do not mean a profitable campaign.
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SEO
Google updates and affiliate sites: what to check after an organic traffic drop
Step-by-step analysis of the fall of an SEO project: indexing, technical changes, page quality, templates, cannibalization and real content updates.
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Retention
Retention in iGaming: why FTD alone cannot tell you traffic quality
How to look at audience quality after a first deposit: cohorts, repeat activity, LTV and retention link with RevShare and Hybrid models.
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Mobile
Mobile iGaming traffic: checking the user journey on a smartphone
Practical mobile audit: speed, first screen, forms, keyboard, payment stage, redirects and conversion segmentation by device.
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Content and trust
Trust in iGaming brands: the signals an affiliate can verify
How to build affiliate material around verifiable facts: terms, support, payments, restrictions, updates and transparency of commercial links.
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mediaabing
Scaling iGaming traffic while maintaining quality
Step-by-step scaling scheme: base segment, control metrics, cap, approval rate, creative burnout and stop rules.
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Quality of traffic
Fraud prevention and traffic quality: spotting anomalies before scaling
What can look like a quality problem: sharp spikes, repetitive devices, strange geography, attribution discrepancies and an unusual approval rate.
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Analytics.
Why affiliate traffic fails to pay off: eight causes and a diagnostic checklist
8 reasons for the weak payback of affiliate traffic: source, landing, attribution, KPI, scaling and verification procedure.
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Analytics.
The iGaming affiliate funnel: connecting clicks, registrations, FTD and LTV
How to read an affiliate funnel by stages without looking for one “major conversion”: Diagnostics from an ad click to long-term audience value.
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Content and SEO
Content and paid traffic in iGaming: how they work together
Why is the “content or traffic” argument wrong? We compare the tasks of SEO, paid media, landing pages and editorial materials at different stages of the funnel.
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Payments and analytics
iGaming payments: investigating conversion losses before the first deposit
What to check if there are registrations and the first deposits are less than expected: GEO, currency, payment methods, form errors, limits and attribution.
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Partner communications
An affiliate specialist’s personal brand: what helps in negotiations
How public expertise, transparent cases, an understandable brief and reputation in the professional community help to discuss terms without made-up promises.
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Offers and conditions
Bonuses in iGaming affiliate marketing: comparing offers without overpromising
What bonus parameters are important in addition to a large number: conditions, wagering, term, limits, GEO and the correspondence of the advertising message to the actual landing.
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GEO and localization
Choosing an iGaming GEO: comparing markets using your own data
GEO Selection Matrix: Traffic Cost, Conversion, Confirmation, Payments, Limitations and Audience Quality. No universal ranking of countries.
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Responsible marketing
Explaining an iGaming offer without pressure or misleading promises
The structure of an honest CTA and advertising message: action, terms, restrictions, transparent transition, and wording that are best avoided.
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Content and SEO
Affiliate content and brand trust: writing beyond the sales pitch
What to add to affiliate material besides CTA: own comparison, limitations, calculations, FAQ, authorship and transparency of the partner model.
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Analytics.
Affiliate traffic analytics: choosing tools for the right tasks
Tracker, web analytics, affiliate platform, cost table and cohort report: how to build a minimum stack without duplication of indicators.
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Traffic sources
iGaming traffic channels in 2026: comparing SEO, paid media, social and influencers
It’s not a ranking of “best sources” but a selection matrix: test speed, control, cost, scale, limitations, and data quality for each channel.
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Practice and analytics
The first 90 days of an affiliate campaign: a learning scenario and checkpoints
How to organize the first 90 days of an affiliate campaign: analytics, tests, checkpoints and scaling without a fictitious case
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Quality and compliance
White, grey and black traffic: why source rules matter more than labels
How to assess the admissibility of traffic through the terms of the offer and the site. We analyze transparent sources, controversial practices and approaches that are better not to use.
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Practice and analytics
Common iGaming affiliate mistakes: ten problems in your data and processes
Not a list of platitudes, but practical diagnostics: mixed SubIDs, weak attribution, early scaling, incorrect payment model and no stop rules.
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Partner models
Choosing an iGaming affiliate program: a checklist before your first campaign
What questions to ask before launch: payment model, NGR, KPI, hold, cap, sources, GEO, payments, statistics and dispute resolution procedure.
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mediaabing
Traffic arbitrage in iGaming: risks, economics and a testing process
How to count an arbitration campaign in iGaming: CPA, confirmed actions, attribution, risk, testing and scaling.
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SEO
SEO for iGaming projects: building a useful affiliate site for Google
Practical SEO audit iGaming affiliate site: Intents, thin affiliate, authorship, canonical, sitemap, Schema and linking.
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Traffic sources
iGaming traffic sources: comparing channels without a universal ranking
SEO, paid social, native, influencer, community and email: a single matrix comparing channels by funnel and confirmed economy.
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Content and SEO
Content for iGaming affiliates: choosing formats for the reader’s needs
How to choose guides, comparisons, checklists, cases, videos and calculators for the real task of the user, and not for the volume of text.
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