How Hybrid works
In simple form, the formula consists of two parts: a fixed payment for confirmed actions and RevShare from the agreed base. For example, a partner may receive a conditional $50 per FTD plus 25% of the NGR. The figures in the example are only necessary to understand the mechanics.
| Model | The Strong Side | Primary risk |
|---|---|---|
| CPA | Understandable price of the confirmed action | No involvement in the long-term value of the user |
| RevShare | Income associated with further activity of the audience | The outcome is less predictable on a short horizon. |
| Hybrid | Part of the income is fixed, part depends on quality. | It is necessary to carefully consider both parts and conditions |
Example
Let’s say 30 FTDs are confirmed per month, a fixed portion is $40 per FTD, and an NGR is $6,000 at RevShare 20%. Then the conditional calculation is 30 × $40 = $1,200 fixed and $1,200 RevShare. Total - $ 2,400 before taking into account the partner's own expenses.
Who Should Consider Hybrid?
The model can be convenient when the source already shows stable FTDs, but the partner does not want to completely abandon participation in the long-term value of the audience. Hybrid is also useful in a time of scaling, when a media buyer needs a portion of predictable cash flow, and high-quality traffic potentially generates additional revenue.
What to agree on in advance
- Fixed part size and FTD confirmation criteria;
- Percentage RevShare and formula NGR
- carryover, hold and settlement period;
- cap and scaling rules;
- Permissible sources and GEO.
Use it. Hybrid calculatorTo compare scenarios, then fix the settings with the manager before sending traffic.