Color classification is too rough
In affiliate environments, traffic is often referred to as white, grey or black. These shortcuts are convenient to talk about, but are not a good substitute for the real rules. The same format can be allowed in one GEO and prohibited in another; the site can only allow a category with certification; the offer can impose additional restrictions.
Therefore, the main question is not “what color traffic”, but whether a particular mechanic meets the rules of the offer, the advertising system and the applicable requirements.
Transparent practices
Conventionally white approaches usually include sources where advertising is not disguised, the user understands the commercial nature of the message, and the data and promises are not misleading.
Examples may include SEO content, permitted ad placements, native communities, and valid consent emails—but only if specific rules allow such a format.
What usually raises questions
| Practice | Why coordination is needed |
|---|---|
| Aggressive Advertorial Landings | They may give a false impression of editorial content. |
| brand bidding | frequently regulated by the terms of the offer |
| incent traffic | It can distort the motivation of the target action. |
| pop/redirect | Depends on network rules and inventory quality |
| branding | the risk of violation of the rules and rights of third parties |
What definitely shouldn't be done
Domain spoofing, phishing, false documents, hidden redirects, malicious code, circumvention of technical restrictions and other deceptive practices do not become acceptable just because someone calls them “grey”.
Also, you can not promise guaranteed winnings, or target the promotion to minors or use unconfirmed facts.
Conciliation protects both parties
Before launching the controversial format, send the manager an exact description of the source, an example of creativity and landing. The wording “liu social” is not enough if the real mechanics are much more complicated.
Save confirmation of the terms. If the GEO or source changes later, the reconciliation needs to be updated.
Conclusion
Instead of color labels, use rule-specific checks. The site is assembled Principles of Responsible Marketing and page.
