Responsible marketing

Basic principles

• Do not target advertising to minors;
• not promise guaranteed winnings or income;
• not to mask the commercial nature of the offer;
• Do not use misleading timers, statistics and “guarantees”;
• Agree on disputed sources and formats prior to launch.

Why is it important to your partner?

Violation of the rules can lead not only to the rejection of traffic, but also to the blocking of an advertising account, claims of users and the loss of the ability to normally scale the source. Therefore, compliance is better built into the process before starting, rather than adding after problems.

If the requirements of the site and the terms of the offer are different, use a stricter option and clarify the dispute with the manager.