SEO
Internal linking for affiliate sites: connecting pages by meaning
A practical scheme of internal links between commercial pages, articles, authors, and tools without the occasional “Read Also.”
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Sergey Lapshin
Responsible for articles on traffic, SEO, content, creative assets and GEO.
Traffic & promotion
SEO
Affiliate content for Google: useful pages versus thin content
How to add real value to an affiliate page: your own calculations, comparisons, tools, authorship and clear structure instead of retelling the offer.
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Responsible marketing
Responsible iGaming marketing: promises to avoid in creative assets
Practical principles of advertising wording: age restrictions, lack of guarantees, transparency and verification of the rules of the site.
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Creative.
Seasonality and promotions: separating external growth from optimization
How to separate the effect of promo, calendar and changes in demand from the results of creative or landing.
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Performance
SEO, paid media, social and influencers: comparing traffic sources
Comparing four sources on test speed, control, cost, horizon, and analytics without trying to name one channel universally the best.
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Creative.
Creative fatigue: separating the creative problem from bids and landing pages
Signs of creative fatigue, comparison of metrics before and after burnout and options for updating the creative hypothesis.
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Launch.
Affiliate campaign launch checklist: twenty checks before the first click
Practical pre-launch checklist: terms, GEO, links, tags, postback, creatives, mobile validation and analytics plan.
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mediaabing
Media buying unit economics: calculating an affordable cost per FTD
Formulas for media buying: cost per FTD, approval rate, income per confirmed action and stock to break even.
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Quality of traffic
Traffic quality: twelve signals to check before scaling
Signals of abnormal or weak traffic: strange time patterns, same behavior, low depth, and funnel divergences.
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Creative.
Creative testing: comparing distinct ideas rather than similar banners
Creative testing framework: communication angles, variables, metrics and signs of burnout without chaotic banner production.
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SEO
SEO content clusters: moving beyond a collection of unrelated articles
How to build thematic clusters, link commercial and information pages, and not turn a blog into a set of unrelated SEO texts.
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GEO
Localizing for RU, KZ, UZ and AZ: what changes beyond the country name
A practical approach to campaign localization for Russia, Kazakhstan, Uzbekistan and Azerbaijan: language, creativity, landing and analytics.
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News and competitions
Wind Partners 2026 competition: the $10,000 prize pool, rules and prize allocation
The terms of the Wind Partners competition from August 5 to October 5, 2026: 20 prizes, the 100 FTD threshold, the LuckyBear and Sneket offers and the allocation of the $10,000 fund.
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UX and conversion
Casino UX and conversion: what affiliates should check before sending traffic
How to evaluate a user’s journey from the first screen to sign-up and deposit: the mobile version, forms, navigation, and points where audiences are most often lost.
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GEO and localization
Localizing iGaming traffic: adapting a campaign to its market
Why translation is only the first layer of localization We analyze the language, currency, payment context, devices, trust and offer structure for different GEOs.
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Content and trust
New iGaming brands and cold traffic: building trust without inflated promises
What should the partner explain when the user sees the brand for the first time: conditions, the source of the offer, restrictions, support and a clear path to the target action.
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affiliate marketing
iGaming affiliate marketing without the myths: the numbers that matter
Discuss the typical expectations of beginners: why a high percentage, cheap clicks, a big bonus and one successful test do not mean a profitable campaign.
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SEO
Google updates and affiliate sites: what to check after an organic traffic drop
Step-by-step analysis of the fall of an SEO project: indexing, technical changes, page quality, templates, cannibalization and real content updates.
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Mobile
Mobile iGaming traffic: checking the user journey on a smartphone
Practical mobile audit: speed, first screen, forms, keyboard, payment stage, redirects and conversion segmentation by device.
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Content and trust
Trust in iGaming brands: the signals an affiliate can verify
How to build affiliate material around verifiable facts: terms, support, payments, restrictions, updates and transparency of commercial links.
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mediaabing
Scaling iGaming traffic while maintaining quality
Step-by-step scaling scheme: base segment, control metrics, cap, approval rate, creative burnout and stop rules.
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Quality of traffic
Fraud prevention and traffic quality: spotting anomalies before scaling
What can look like a quality problem: sharp spikes, repetitive devices, strange geography, attribution discrepancies and an unusual approval rate.
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Content and SEO
Content and paid traffic in iGaming: how they work together
Why is the “content or traffic” argument wrong? We compare the tasks of SEO, paid media, landing pages and editorial materials at different stages of the funnel.
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GEO and localization
Choosing an iGaming GEO: comparing markets using your own data
GEO Selection Matrix: Traffic Cost, Conversion, Confirmation, Payments, Limitations and Audience Quality. No universal ranking of countries.
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Responsible marketing
Explaining an iGaming offer without pressure or misleading promises
The structure of an honest CTA and advertising message: action, terms, restrictions, transparent transition, and wording that are best avoided.
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Content and SEO
Affiliate content and brand trust: writing beyond the sales pitch
What to add to affiliate material besides CTA: own comparison, limitations, calculations, FAQ, authorship and transparency of the partner model.
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Traffic sources
iGaming traffic channels in 2026: comparing SEO, paid media, social and influencers
It’s not a ranking of “best sources” but a selection matrix: test speed, control, cost, scale, limitations, and data quality for each channel.
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Quality and compliance
White, grey and black traffic: why source rules matter more than labels
How to assess the admissibility of traffic through the terms of the offer and the site. We analyze transparent sources, controversial practices and approaches that are better not to use.
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mediaabing
Traffic arbitrage in iGaming: risks, economics and a testing process
How to count an arbitration campaign in iGaming: CPA, confirmed actions, attribution, risk, testing and scaling.
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SEO
SEO for iGaming projects: building a useful affiliate site for Google
Practical SEO audit iGaming affiliate site: Intents, thin affiliate, authorship, canonical, sitemap, Schema and linking.
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Traffic sources
iGaming traffic sources: comparing channels without a universal ranking
SEO, paid social, native, influencer, community and email: a single matrix comparing channels by funnel and confirmed economy.
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Content and SEO
Content for iGaming affiliates: choosing formats for the reader’s needs
How to choose guides, comparisons, checklists, cases, videos and calculators for the real task of the user, and not for the volume of text.
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