Start with the rules, then compare percentages
A high rate looks attractive in a comparison table, but it cannot be evaluated without its conditions. First establish what counts as a qualifying action or revenue base, which deductions apply and when the result becomes approved.
Part 1: payment model
For RevShare, clarify the NGR formula, carryover rules and reporting period. For CPA, confirm the FTD approval criteria, hold period and any cap. For Hybrid, clarify both components.
| Question | Why it matters |
|---|---|
| What counts as an FTD? | Defines the qualifying action |
| How is NGR calculated? | Establishes the RevShare calculation base |
| Is there negative carryover? | Determines whether a negative balance moves forward |
| What is the hold period? | Explains the approval delay |
| What is the cap? | Defines the volume limit |
Part 2: sources and GEO
Request the permitted markets and confirmation of your specific traffic source. Labels such as “social” or “SEO” may be too broad for a particular acquisition method. Explain any uncertain format with a concrete example before launch.
Part 3: reporting
Check whether SubID, postbacks, registration and FTD reports, approval statuses and financial metrics are available. Less detail makes source optimization harder.
Part 4: payouts
Clarify the reporting period, minimum amount, available payout methods, currency, possible fees and discrepancy reconciliation process. These affect a media buyer’s cash flow alongside the rate itself.
Part 5: communication
An affiliate needs a clear communication channel for confirming changes to the terms. Establish who approves a cap, a new GEO, a creative asset or a technical question.
A product license does not guarantee campaign profitability
Legal or regulatory information may be relevant when verifying a product, but it does not guarantee affiliate profit or replace a review of the commercial terms. Evaluate the actual contract or rules together with your own data.
Red flags
- Terms change verbally without a written record.
- Key metrics cannot be defined.
- Sources cannot be distinguished in reporting.
- The manager cannot confirm whether the traffic is allowed.
- Guaranteed returns are promised.
- Payouts and hold periods are described vaguely.
Conclusion
A useful affiliate program offers clear rules, measurable results and reliable communication. Compare the RevShare, CPA and Hybrid models and use the calculators with your own inputs.
